In 1992, First Book began with a mission to provide brand-new books to children in need. Throughout the years, the mission has stayed constant, but the needs have changed and expanded. Nearly 30 years later First Book continues to build a path out of poverty through educational equity and breaking… Read More

To combat anti-Asian bias and discrimination, more educators are teaching about—and celebrating—the Asian American community. To assist educators, First Book is highlighting the breadth of Asian and Asian American stories. Our Marketplace Senior Manager of Merchandising, Yukari Matsuyama, put together the following list of 14 books to help… Read More

In 2016, Pizza Hut partnered with First Book to implement a 10-year campaign, expanding its commitment to literacy and reading with a coordinated fundraising and community engagement effort that would enable access to resources, empower teachers, and inspire reading on a global scale. Three years later, in 2019,… Read More

This year marks the 25th anniversary of Children’s Day, Book Day on April 30 — the kickoff of a year-long commitment to celebrate reading! First Book is excited to celebrate with author, Pat Mora, to share bookjoy and to help motivate children to read throughout… Read More

For many of us, Earth Day reminds of our childhood lessons to Reduce, Reuse, Recycle and perhaps recalls memories of school-wide competitions, for which homeroom could bring in the most recycled items. Pizza parties for the win! But now, Earth Day is and can be so much more, with many… Read More

2021 marks the dawn of a new era and the start of a collaboration between Swiss Haute Horlogerie manufacturer Audemars Piguet and Marvel, one of the most prominent character-based entertainment companies. Inspired by historical character watches, including some of Gérald Genta’s timepieces from the 1980s, Audemars Piguet wanted to pay… Read More

Guest post written by Lori Prince, Director of Merchandising at First Book Before my years at First Book, I was a poet. The poetry I knew as a child was the poetry of songs — folk music at home, hymns at church, show tunes in choir — so… Read More

Long-time educators and new Marketplace shoppers know that First Book is on a mission to build a path out of poverty through educational equity. Brand-new books are an essential part of the work we do, but the Marketplace also boasts additional supplies that go beyond books to help learners of… Read More

Guest post written by Kyle Zimmer, President, CEO & Co-founder of First Book. Kyle is a member of the Forbes Nonprofit Council. This article was originally published on Forbes. The events of the past year have created a tipping… Read More

In a recent survey of educators, we asked our network of educators about the impact of COVID-19 on students. The results show that kids are preoccupied with the pandemic, worried about their friends and family, and concerned about their own health. The survey confirmed what teachers and parents already know—the… Read More