Time for Change

In partnership with Audemars Piguet and Ashoka

Educational Equity Through Changemaking

First Book, Ashoka, and Audemars Piguet are leading a 5-year initiative to further educational equity through changemaking among young people in low-income and historically excluded communities and the adults in their lives.

Our world of accelerated change requires everyone, regardless of geography, race, or socio-economic background, to adapt to and create change for the common good. The lived experiences and perspectives of young people, facing social issues and systemic challenges, drive the most promising solutions rooted in their communities.

Changemaking Is a Mindset

Changemaking is a mindset and an approach to life that addresses today’s pressing challenges and injustices through the application of four key abilities: empathy, teamwork, collaborative leadership, and creative problem-solving. They can also play out by making a positive difference, noticing injustices and inefficiencies, and taking the initiative to address them. Changemaking projects can be far-reaching and complex, like building a powerful social movement. Changemaking can also be local and focused, like reducing food waste in your school cafeteria.

Our Vision

group of children reading in a classroomTime for Change is founded on the understanding that a world of accelerated change requires everyone, regardless of geography, race, or socio-economic background to adapt to and create change for the common good. The initiative will address the opportunity and resource gap that limits many young people from low-income and historically excluded communities from solving the problems they care about.

“Our vision is a world in which all young people, particularly those from low-income and historically excluded communities, grow up with the support and resources to thrive as lifelong, dynamic changemakers, equipped to solve problems large and small in their families, communities, and beyond,” said Kyle Zimmer, President, CEO, Co-founder of First Book, and a Senior Ashoka Fellow. “Thanks to this partnership with Audemars Piguet and Ashoka, we can bring this vision to life.”

A changemaker is someone who takes creative action to solve social problems through empathy, teamwork, collaborative leadership, and creative problem-solving. The initiative will convey the importance, elements, and values of changemaking to First Book’s Network of more than 525,000 educators before presenting these concepts to young people ages xx – xx.

The initiative will:

  • Introduce the Power of Changemaking: Shift mindsets and engage educators and young people in low-income and historically excluded communities in furthering the importance of changemaking as a path to equity.
  • Equip and Empower Changemakers: Equip educators to empower and inspire young people to spark their inner changemaker and tackle issues in their lives and communities.
  • Catalyze a Movement: Build a sustainable and collaborative ecosystem for changemaking among young people and their educators in low-income and historically excluded communities.
Ashoka knows that all young people can see a need, have a dream, build a team, and change their world. And that it is this experience that gives them the superpower to be givers — i.e., to have a good life. In a world now defined by change, not repetition, ethics requires that everyone have this, life-giving power to give, i.e., to be a changemaker.

Bill Drayton, CEO | Ashoka

Changemaker Educator Resource

Changemaking is the idea that, in partnership with others, every person can apply creative solutions to address problems in their communities. Everyone has the power to be a changemaker — it doesn’t matter how old you are or where you live.

This resource provides concise and actionable information to help educators bring the power of changemaking to their students.

Educators will learn:

  • What changemaking looks like in practice
  • The value of incorporating changemaking into teaching
  • How changemaking fits in with Common Core standards
  • How to develop and support changemakers in the classroom
  • The four essential changemaker skills with practical activities to reinforce those skills
How It Started
The Watch That Fueled a Partnership

Audemars Piguet has formed a long-term joint collaboration with First Book and Ashoka, two non-profit organizations, to correspond with the launch of the Marvel collaboration. Together, First Book, Ashoka, and Audemars Piguet will establish a program wherein students will be given the resources to drive change in their communities.

Over the years, Audemars Piguet has supported a variety of non-profit organizations invested in promoting educational programs and initiatives for younger people. The company’s corporate social responsibility is overseen by the Audemars Piguet Foundation, which since 1992 has been contributing to the cause of worldwide forest conservation through environmental protection and youth awareness-raising programs.