First Book In the News
Charity Navigator: Hurricane Harvey One Year Later
Charity Navigator, Aug. 15, 2018
First Book is one of 32 organizations included in Charity Navigator’s summary report on Hurricane Harvey relief efforts. First Book, with its public, private, and publishing partners, distributed nearly 1 million books to Harvey-affected areas.
Parents Magazine, Aug. 7, 2018
Kids will see themselves in these 20 titles, suggested by the nonprofit First Book, and also learn more about each other.
World Economic Forum, Aug. 3, 2018
Now entering its fourth decade, the field of social entrepreneurship is at a crossroads. First Book President, CEO, and Co-founder Kyle Zimmer; and Kristine Pearson, founder and CEO of Lifeline Energy, weigh in on the future of social enterprise.
The Tonight Show with Jimmy Fallon, June 30, 2018
First Book, Macmillan Publishers, and Jimmy Fallon are bringing 3,000 copies of Tomi Adeyemi’s “Children of Blood and Bone” to kids in need through the Tonight Show Summer Reads program. Watch the announcement below!
Medium, Electric Lit, June 21, 2018
“Hope” as Rebecca Solnit wrote, is “an ax you break down doors with in an emergency.” Writer Erin Bartnett highlights nine organizations, including First Book, giving the world a few more axes, and a few more reasons to be hopeful.
Publishers Weekly, June 14, 2018
First Book recently held a release party for Julián Is a Mermaid by debut author-illustrator Jessica Love. The event included “shell-fies” with mermaid props, sea-inspired snacks, face painting, and a read-aloud of the book.
Tennis Channel Network, June 11, 2018
At the 30th annual New York Junior Tennis & Learning (NYJTL) Mayor’s Cup, kids played tennis and received free books. Disney, First Book and NYJTL worked together to provide 20,000 books to underserved administrators, children, and families in the south Bronx.
WHUT, May 31, 2018
“Our true mission, our true north, is eliminating all the resource barriers between a child in need and an equal, quality education.”–First Book President Kyle Zimmer
Iowa Public Radio, May 29, 2018
In Iowa, summer food programs bring meals and books to kids in need when school is out — including in Davis County, where First Book Network member Stephanie Hawkins stocks a converted school bus with books from First Book and lunch.
Magento, April 23, 2018
Appearing on stage at Imagine on Monday, Carey Palmquist, senior vice president of eCommerce at First Book, told Mark Lavelle and the General Session audience how First Book transforms the lives of children in need.
Medium, April 20, 2018
First Book President, Co-founder and CEO on Medium: We’re setting ourselves up to lose an entire generation of kids based on their ZIP code. Now is when we decide if that’s something we can live with.
Upworthy, March 30, 2018
The View, March 8, 2018
For every “#shelfie” (a selfie snapped with your favorite book) posted through March 31, Disney will donate a brand new book, all the way up to one million books, for kids in need. First Book CEO, Co-founder and President Kyle Zimmer chats with Whoopi and Chelsea Clinton shares a shelfie on this episode of The View.
Publishers Weekly, March 8, 2018
Participants in Mark Cuban’s reading challenged logged seven million minutes of reading time and read 84,002 books, generating a $25,000 from Cuban to First Book.
Cheddar, Feb. 28, 2018
Pizza Hut is the new official pizza sponsor of the NFL. The chain’s Social Impact Manager, Natasha Collins, joins Cheddar to discuss how the new partnership will expand the company’s social responsibility efforts.
The company is launching its 2018 The Literacy Project. Its goal is to increase access to books and educational resources for kids in need. Collins explains how low literacy costs the US economy more than $225 billion every year.
Babble, Feb. 28, 2018
Nick Lachey popped into an elementary school in Encino, California this week as part of The Literacy Project, Pizza Hut’s initiative with their nonprofit partner, First Book.
Not only did the singer treat the kids to a live reading of the book Secret Pizza Party, but they all got free books (plus pizza for lunch!).
Hot Off the Shelf: Katy Perry Shows Off Her Favorite Book for a Good Cause, Disney Launches Magic of Storytelling With First Book
People, Feb. 28, 2018
One thing Katy Perry isn’t hot and cold about: reading!
The “Swish Swish” singer posed for a “shelfie” — a selfie with a book — to promote Disney and ABC’s Magic of Storytelling campaign. For every shelfie shared on social media with the hashtag #MagicOfStorytelling, a book will be donated to a child in need.
Good Morning America, Feb. 4, 2018
Forty thousand new books were donated in the campaign that aims to give away a million books by the end of March. For more information, go to https://firstbook.org/share-magic-storytelling/.
Huffington Post, Jan. 15, 2018
“In a world that seems increasingly disconnected and harsh, LGBTQ youth in particular need the additional affirmation of safe spaces as they learn to lead successful, meaningful lives,” said Andrew Byrd, manager of partnership development at First Book.
Good Morning America, Dec. 29, 2017
Disney is kicking off its fifth annual magic of story telling campaign with First Book–listen to Oprah give the details in this video segment from “Good Morning America.” For more information, go to https://firstbook.org/share-magic-storytelling/.
WCCB News, Charlotte, N.C., Dec. 27, 2017
VIDEO: First Book and Domtar distributed 40,000 books to educators serving children in need in the Charlotte, North Carolina area.
Bustle, Dec. 13, 2017
Now more than ever, the books we read are a movement, a statement, a way to insure that we are exposing ourselves to, and raising up, the stories of diverse communities, of marginalized peoples, and of everyone who wants to move us forward.
Upworthy, Nov. 27, 2017
This time last year, the top three most misbehaved boys at Equetta Jones’ elementary school were from the same family.
As assistant principal, it fell to Jones to figure out how to solve the problem. Other educators might prescribe detentions, suspensions, extra tutoring help, or even a doctor’s appointment to be evaluated for an attention-deficit issue. But Jones sensed that the problem ran deeper — and she had a solution.
Publishers Weekly, Nov. 24, 2017
“Education is a child’s best path out of poverty,” says Chandler Arnold, First Book’s chief operating officer. “First Book provides educators serving children in need with the books and resources these kids need to thrive. Our model is not traditional, and that is precisely one reason we love what we do so much.”
The Business of Giving, Nov. 17, 2017
There were many hardships faced by the people of Houston, Florida, Puerto Rico, and the U.S. Virgin Islands as a result of Hurricanes Harvey, Irma, and Maria. But one of the more underappreciated ones was damage done to books and other educational materials in home and school libraries. This was not lost, however, on the nonprofit and social enterprise First Book.
Woman’s Day, Nov. 14, 2017
The holidays are the perfect time for gifts that give back—it’s the season of giving, after all! Enter a new book initiative from Penguin Random House and online retailer Zulily: From now until Dec. 10, for every book purchased at Zulily.com with the badge “Buy One, Give One,” a donation will be made to First Book, a nonprofit that provides books to children in need.
Upworthy, Nov. 12, 2017
Last year, librarian Rajeeni Galloway met a student that others had already deemed a lost cause.
This student’s record was riddled with suspensions, and her grades had suffered so much that she could no longer keep up. She was failing.
Galloway knew all too well what was at risk if the student didn’t get help. She decided to step in.
Chronicle of Philanthropy, Nov. 1, 2017
First Book ranked among the 400 nonprofits that raised the most in private donations in 2016–and among the 225 profits that received gifts of $1 million or more.
Publishers Weekly, Sept. 21, 2017
Barnes & Noble has made a $1 million book donation to First Book for areas affected by hurricanes Harvey and Irma. The donation includes thousands of children’s books for a variety of ages including chapter books, board books, picture books, and coloring books, and will be delivered by First Book to schools and local charities in both Texas and Florida.
Forbes, Sept. 19, 2017
“Education is one of the most powerful tools to combat poverty, further economic competitiveness, expand individual and community opportunities and raise standards of living,” said Kyle Zimmer, First Book’s co-founder, president, and CEO. “But 44% of U.S. children – including half of the children attending U.S. public schools – are growing up in low-income families.
Global News Canada, Sept. 17, 2017
Reading is often taken for granted as a common practice with all families, but according to the latest statistics from First Book Canada a quarter of Canadian households don’t even own a single book.
Politico, Sept. 15, 2017
American Federation for Teachers President Randi Weingarten, along with Neil and Maria Bush of the Barbara Bush Houston Literacy Foundation, Kyle Zimmer of First Book, and Houston Independent School District Superintendent Richard Carranza, this morning are delivering brand new books and basic necessities to areas devastated by Hurricane Harvey.
Publishers Weekly, Sept. 15, 2017
In the wake of the devastation caused by Hurricanes Harvey and Irma, the American Federation of Teachers, First Book, and the Barbara Bush Houston Literacy Foundation are coordinating to deliver brand new books and basic needs items to areas affected by Harvey and Irma. This hurricane relief effort falls under the overall mission of the recently announced Essentials for Kids Fund, which is a new national initiative created to address the need for books and materials—including items like hygiene kits, clothing, and school supplies—in public school districts across the country that are underfunded.
American Booksellers Association, Aug. 30, 2017
Booksellers and publishers from the Houston area and beyond have taken the initiative to help victims of Hurricane Harvey, which struck Southeast Texas this weekend, creating a disaster area thousands of square miles wide.
How First Book is Harnessing the Power of Free Markets to Give All Kids Equal Access to Quality Education
Forbes, Aug. 17, 2017
First Book is transforming the playing field for educators and infusing classrooms and programs with the highest quality brand new books and educational resources through a groundbreaking, award-winning model.
EdWeek, July 18, 2017
First Book President and CEO Kyle Zimmer joined other prominent thought leaders to reiterate the necessary role of social and emotional learning (SEL) in schools, in response to an opinion piece that suggested SEL was a “hoax.” “Our research shows that when students from low-income communities engaged even peripherally in SEL activities, they were more engaged and confident academically,” Zimmer said. “Lack of social and emotional skills is an impediment to learning, and SEL-specific resources can help.”
Publishers Weekly, July 14, 2017
Publishers are taking advantage of innovative, non-traditional e-Commerce opportunities, like the First Book Marketplace, to reach new audiences.
First Book President, CEO, and Co-founder Kyle Zimmer Awarded 2017 EY Entrepreneur of the Year Award for Social Enterprise
Washington Business Journal, June 16, 2017
In recognition of First Book’s sustainable, market-driven model that provides affordable access to brand new, high-quality books and educational resources to educators who exclusively serve kids in need, Kyle Zimmer was awarded the 2017 EY Entrepreneur Of the Year Award in the mid-Atlantic region for social enterprise.
The Business of Giving, June 27, 2017
Learn from staff what makes First Book a special place to work. “There’s always this sense of there’s another great challenge, there’s another thing to work on, and you’ve got a lot of cool, interesting, smart people to roll up your sleeves with and try to figure them out.”
FOX and Friends, May 8, 2017
Candace Radoski, First Book’s senior director for National Partnerships, joined FOX and Friends to discuss Simon & Schuster’s generous campaign to benefit First Book’s network of educators: For every use of the hashtag #takeheartmychild between May 8th and May 15th, Simon & Schuster will donate up to 5,000 Copies of “Take Heart My Child: A Mother’s Dream,” the debut picture book from FOX and Friends co-host Ainsley Earhart, to First Book.
The NEA Foundation, May 4, 2017
Part one of a two-part series on First Book’s and the NEA Foundation’s commitment to increase diversity and foster inclusion in children’s literature, with a focus on First Book’s groundbreaking Stories for All ProjectTM: “Simply reading children’s books that feature diverse characters with a range of experiences helps kids learn about other cultures, family dynamics, and struggles. Each of these new books elevates our commonality and also contains wonderful insights that surprise the reader.”
Omnivoracious, April 21, 2017
For World Book Day, Amazon is working with three not-for-profits, including First Book, that have taken visionary approaches to improving literacy and book access worldwide. The Amazon Book Review spoke to Chandler Arnold, First Book’s chief operating officer, to find out more about our achievements and future goals.
Miami Herald, April 8, 2017
First Book and WWE donated 20,000 books to Orlando-area schools. WWE Superstars Ember Moon, Zack Ryder, Tye Dillinger, Darren Young, and Dasha Fuentes read to students there and presented awards as part of the WrestleMania Reading Challenge.
The Nonprofit Finance Fund, April 5, 2017
The Nonprofit Finance Fund helped First Book launch its the First Book Marketplace in 2007; then, in 2015, it provided $2.75 million to upgrade the technology that supports its online platform, enhancing distribution, improving First Book’s ability to collect and analyze data, and helping expand the reach and impact of the marketplace.
ABC-WTXL, April 1, 2017
In Leon County, 2,000 community members signed a petition asking First Book to provide books for free. On Saturday, April 1st, First Book, the Florida Education Association, the Leon County Teachers Association, the American Federation of Teachers, and the Leon County School District responded with 40,000 free books for children and educators.
ABC-WTXL, March 31, 2017
The Florida Education Association, the Leon County Teachers Association, and the American Federation of Teachers are partnering with the Leon County School District and First Book, a national non-profit, to give away than 40,000 books on Saturday.
Arch Street Press, March 5, 2017
Listen to First Book President and CEO Kyle Zimmer discuss the beginnings of the organization, the social enterprise model, and her own path from lawyer to nonprofit founder.
The Washington Times, March 2, 2017
Hundreds of D.C. public schoolchildren packed into the gym at Walker-Jones Education Center on Thursday, eager to become first-time book owners. The kids each got to take home three books for free — courtesy of the professional services company KPMG and First Book.
Vanity Fair, March 1, 2017
Penguin Random House will publish two books by Barack and Michelle Obama, and will donate one million books to First Book in the Obama family’s name.
The Washington Post, Feb. 28, 2017
Penguin Random House has netted separate, lucrative book deals with former president Barack Obama and former first lady Michelle Obama, who plan to write about their time in the White House. The publisher will also donate a million books in the Obamas’ name to First Book.
Wall Street Journal, Feb. 28, 2017
In a major publishing coup of the year, Penguin Random House said it has acquired world rights to separate books by former U.S. President Barack Obama and First Lady Michelle Obama. It will also donate one million books in the Obama family’s name to First Book.
NPR, Feb. 28, 2017
Penguin Random House will publish two books, one written by former President Barack Obama and one by former first lady Michelle Obama, and donate one million books in the Obama family’s name to First Book.
The New York Times, Feb. 28, 2017
Penguin Random House will publish coming books by former President Barack Obama and the former first lady Michelle Obama,and will donate one million books in the Obama family’s name to First Book.
Wharton Social Impact Imitative, Feb. 15, 2017
First Book’s President and CEO Kyle Zimmer spoke to Katherine Klein, management professor and vice dean of the Wharton Social Impact Initiative, about the hybrid business model First Book has adopted that is key to its success.
Upworthy, Feb. 7, 2017
First Book gets a mention as Upworthy shares tips for ordinary people who want to support public education.
The Chronicle of Philanthropy, Feb. 3, 2017
First Book’s President and CEO, Kyle Zimmer, joins Denver Frederick on The Business of Giving podcast, highlighted byThe Chronicle of Philanthropy. The two discuss the history of First Book, where First Book is going, and the impact of social enterprise.
Education Market Association’s Essentials, Jan. 1, 2017
First Book’s Senior Vice President of Ecommerce, Carey Palmquist, authors an article in Education Market Association’s Essentials magazine discussing First Book’s growth.
AdWeek, November 29, 2016
First Book’s #GivingTuesday partnership with Penguin Random House and Zulily was featured in Galley Cat, the publishing industry focused blog in the Adweek network.
Publishers Weekly, November 29, 2016
Publishers Weekly tells the story of how ‘They All Saw a Cat’ came to be and the success author and illustrator Brendan Wenzel’s book has had, including an event with First Book and UFT in New York City.
Forbes, November 25, 2016
Forbes features companies that are partnering with good causes this holiday season including children’s gear retailer Zulily, who is generously matching book purchases with a donation to First Book.
Digital Book World, September 13, 2016
Digital Book World highlights the Open Ebooks partnerships and the role First Book is playing in bringing digital content to kids in need.
Pizza Hut® Announces Global Commitment to Literacy and Reading through Pizza Hut: The Literacy Project
Newswire, September 8, 2016
First Book is proud to take part in Pizza Hut’s new literacy campaign, Pizza Hut: The Literacy Project. Read more to learn about the exciting partnership and how the two organizations plan to make a positive impact on the lives of children in need.
Look to the Stars, August 24, 2016
Look to the Stars tracks and reports on everything from the world of celebrity giving. They thought so much of Simon & Schuster’s recent donation of 20,000 books by author Jason Reynolds that they chose to highlight the generous donation to kids in need.
Reading Village, May 18, 2016
First Book’s President and CEO Kyle Zimmer authors a guest blog post for Reading Village in which she discusses the impact of books on children and their communities.
Indian Country Today, April 20, 2016
Books can be prohibitively expensive. Indian Country today highlights several ways to make books afforable (or free) including First Book and Open eBooks, a recent partnership between Digital Public Library of America, The New York Public Library, and First Book.
GW Magazine, April 14, 2016
GW Magazine highlights First Book’s work with specific programs and explores the organization’s history while profiling President and CEO, Kyle Zimmer, a George Washington University alumna.
Slate, March 24, 2015
Slate details the launch of the Open eBooks, an initiative designed to provide high-quality e-books to children from low-income families.
Washington Post, December 27, 2015
Washington Post education reporter, Lyndsey Layton, describes how First Book is using market forces to bring a full range of books, educational resources and basic necessities to support educational equality and help educators and programs meet the challenges of serving children in need.
Arizona Public Media, December 11, 2015
A dozen semi-tractor trailers carrying half a million new books for kids made their way to a Tucson warehouse this week.
Dallas News, December 11, 2015
Nonprofit Finance Fund highlights First Book’s work to circulate more than 130 million books since 1992 to benefit children in underserved communities.
Ford, Houston Ford Dealers Launch $100,000 in Scholarships and Donate 10,000 New Books to Accelerate Education
Ford Press Release, December 8, 2015
Ford Motor Company Fund and the Houston Area Ford Dealers partner with First Book to donate 10,000 new books to nearly 100 schools and programs serving low-income communities.
KVOA, December 7, 2015
Thousands of free books given to organizations around the country that serve children thanks to First Book, with 220,000 books staying in Tucson, Arizona.
Classroom, Inc., December 7, 2015
Classroom, Inc. and First Book launch a partnership to provide Title I schools access to Classroom, Inc.’s Read to Lead literacy game series.
Bustle, December 1, 2015
First Book featured as one of the 15 literary nonprofits to donate to this #GivingTuesday by Bustle.
Dallas News, November 27, 2015
Karen Furlong, the founder of Starr Readers, receives books for area children from First Book.
Killeen Daily Herald, November 18, 2015
Six schools in the Killeen Independent School District received more than 4,000 free new books Tuesday, thanks to First Book and the Blackboard book drive.
Newbrunswick Patch, November 2, 2015
Students at a New Brunswick school received new books last week, thanks to donations from a nonprofit group and an area business.
News Tribune, October 27, 2015
First Book and Wipro kick off their partnership with a reading celebration and donation of books in Jefferson City, Mo.
Metro West Daily News, October 2, 2015
In partnership with Middlesex Savings Bank and CBS Ecomedia, First Book provided 10,000 new books to six elementary schools in Massachusetts.
Lee & Low Blog, September 30, 2015
Publisher Lee & Low interviews First Book President, CEO and Co-founder Kyle Zimmer about First Book’s Stories for All Project™ as part of their How We Did It series, spotlighting people and organizations doing important work to support diversity in publishing and beyond.
Children’s Book Council, September 17, 2015
Books-A-Million, Penguin and author Brad Metzler announce a new partnership to benefit First Book.
Kansas City Star, September 16, 2015
An editorial in the Kansas City Star shares the significance of the upcoming, largest-ever book distribution in the Kansas City area.
WNCT, Channel 9, August 29, 2015
WNCT Channel 9 reports on a recent book distribution in Greenville, NC conducted in partnership with Delta Sigma Theta sorority.
The Arlington Connection, August 18, 2015
Representatives from The Reading Connection, First Book, Boeing and other partner agencies stuff more than 900 backpacks with school supplies and books for local children in need.
World Economic Forum, August 14, 2015
The World Economic Forum speaks to President and CEO of First Book, Kyle Zimmer, as part of a blog series on Social Entrepreneurs.
Western Mass News, July 28, 2015
The Springfield Federation of Paraprofessionals challenges educators to sign up with First Book to bring 40,000 brand new books to students before the new school year.
WPVI-TV, July 28, 2015
First Book volunteers in Philadelphia provide new books to hundreds of children across the city through the local Playstreet program.
Washington Post, July 29, 2015
First Book joins White House officials and nonprofit partners at Eddie’s Hair Design in Washington for a read-along with local kids, emphasizing the need for age-appropriate books in community gathering places where kids spend time.
Critical Mention, June 30, 2015
First Book fills backpacks with STEM Books for kids in several San Diego Schools as part of the U.S. STEM Solutions Conference.
Book Riot, May 11, 2015
In their May 11 podcast, Book Riot highlights First Book’s Stories for All Project and why they are proud to have selected the organization as their 2015 charitable partner. Tune in at 13:40.
School Library Journal, May 14, 2015
School Library Journal details the 2015 Stories for All Project title selections and how First Book is making them available to kids in need and beyond.
Bustle, May 9, 2015
Kathleen Culliton of Bustle shares why First Book’s Stories for All Project matters: “kids who love to read are kids who can relate to the books they are given.”
GalleyCat, May 8, 2015
GalleyCat shares First Book’s latest Stories for All Project effort to make 60,000 children’s books featuring diverse voices and experiences available in trade paperback format for the first time ever.
KSPR, May 12, 2015
The Ozarks Literacy Council (OLC) receives one thousand new books from First Book. The books will be provided to kids in the region through OLC’s existing backpack program.
Education Week, May 12, 2015
Education Week shares findings of a new report, Read for Success: Combating the Summer Learning Slide in America, which followed rural or low-income students in 16 states for two years to see if summer learning loss could be mitigated.
9 News, May 11, 2015
Students from 21 Jefferson County, Colo. schools are taking home new, diverse books to read this summer thanks to a donation from First Book and community partners. Each school also received 100 new books for their library.
Publishers Weekly, May 5, 2015
Publishers Weekly breaks the First Book’s announcement to make 60,000 diverse, inclusive books available to kids in need through the Stories for All Project.
Huffington Post, April 24, 2015
Kyle Zimmer, First Book President and CEO, and Jane Robinson, CFO, discuss the achievements and challenges of impact investing, which were on display at Oxford University’s Said Business School this month at a gathering of investors, social entreprenuers and other stakeholders.
Disney’s ‘Magic of Storytelling’ Literacy Campaign Kicks Off to Provide Up to 1 Million Books to Kids
Yahoo News, January 20, 2015
Yahoo News shares the Magic of Storytelling campaign and First Book partnership with Disney and ABC.
The View, March 4, 2015
First Book COO Chandler Arnold appears on The View to announce the Hot Dudes Reading for a Cause campaign to promote the Magic of Storytelling.
The Chew, March 4, 2015
The Chew announces the partnership between @hotdudesreading and First Book and shares the Magic of Storytelling campaign.
Book Riot, March 17, 2015
Riot New Media announces First Book as its 2015 charitable partner.
NBC/WMC Action News, March 9, 2015
NBC/WMC Actions News at 5 reports the 500,000 book donation to Memphis area provided by First Book and Literacy Mid-South partnership.
CBS/WREG News, March 9, 2015
CBS/WREG News Channel 3 announces First Book’s partnership with literacy Mid-South and collaborative donation to Memphis schools and libraries.
Associations Now, March 12, 2015
Associations Now announces First Book’s partnership with @hotdudesreading on Instagram and highlights the benefits of the social media platform in engaging with nonprofit networks.
The Chronicle of Philanthropy, March 11, 2015
The Chronicle of Philanthropy describes the charitable online platform, Viewers to Volunteers, mentioning First Book’s involvement as a nonprofit affiliate.
The Commercial Appeal, March 12, 2015
The Commercial Appeal recognizes Frist Book’s partnership with Literacy Mid-South and the collaborative donation to several schools and libraries in Memphis.
Shelf Awareness, March 16, 2015
Shelf Awareness reports on James Patterson’s donation of 100,000 copies of his new middle-grade book Public School Superhero to under-resourced schools and youth programs through First Book.
The Huffington Post, March 11, 2015
First Book joins other great organizations on The Huffington Post’s list of the 10 best organizations that help to get books to kids.
Right This Minute, February 6, 2015
Right This Minute speed reads in support of First Book and Disney ABC’s Magic of Storytelling campaign.
Central Jersey, January 23, 2015
Mercer County Community College (MCCC) announces partnership with First Book, Burlington County College (BCC), the New Jersey Office of the Secretary of Higher Education and the African American Chamber of Commerce of New Jersey (AACCNJ) to deliver more than 40,000 free, high-quality books to children in need.
Good Morning America, January 20, 2015
Ginger Zee kicks off First Book and Disney | ABC’s Magic of Storytelling campaign with a call for #sheflies on Good Morning America.