Category Archive: Press Room

First Book Accelerator: First Book Launches New Initiative Translating Research into Resources

Posted in: First Book Research & Insights, Press Room

The First Book Accelerator spurs expert-developed, evidence-based strategies to classrooms and programs serving kids in need, decreasing time-to-market from years to weeks WASHINGTON (Jan. 22, 2019) – In the business community there is a race to introduce the latest innovations into the marketplace; yet in the field of education, research-based... Read more

Disney to Donate up to 1 Million Books to First Book for 7th Annual Magic of Storytelling Campaign

Posted in: Our Partners, Press Room

Stars Across Disney|ABC Television and Disney Publishing Worldwide Team Up to Inspire the Next Generation Through Stories Today, Disney|ABC Television and Disney Publishing Worldwide announced the seventh annual Magic of Storytelling campaign, which aims to donate up to 1 million books to First Book, a nonprofit that provides new free... Read more

First Book Launches $4.7 Million in OMG Books Awards

Posted in: Press Room

Nonprofit social enterprise to award more than one million new books and eBooks to children in need in 33 states WASHINGTON (January 10, 2019) – First Book, the nonprofit social enterprise focused on equal access to quality education for children in need, today announced the launch of OMG Books Awards: Offering... Read more

Pizza Hut Teams up With NFL Star Running Back Todd Gurley To Tackle Childhood Literacy

Posted in: Press Room

Official Pizza Sponsor of the NFL leverages partnerships with NFL teams and players to inspire young readers & raise funds for nonprofit First Book PLANO, Texas (November 27, 2018) – Nearly 35 years after launching its iconic BOOK IT! program, Pizza Hut is expanding its commitment to literacy through its... Read more

Michelle Obama Surprises Children at Para Los Niños Early Education Center in Skid Row, in Partnership With Penguin Random House and First Book

Posted in: Press Room

Mrs. Obama’s visit is a part of Penguin Random House’s one million book donation in the Obama family’s name LOS ANGELES (November 15, 2018) — Today, while in town for her Becoming book tour, former First Lady Michelle Obama made a surprise visit to the Para Los Niños Tina and... Read more

zulily, Penguin Random House, and First Book Host ‘Books For Kids’ Buy-One-Give-One Campaign to Give Children the Gift of Reading

Posted in: Press Room

Partners Celebrate National Family Literacy Month with Select Holiday Purchases Benefiting First Book to Enrich the Lives of Kids in Need SEATTLE (November 1, 2018)–There’s nothing quite like the immersive, imagination-inspiring power of books: who doesn’t love discovering new worlds, swimming with mermaids, or just simply saying good night? Story... Read more

First Book, The NEA Foundation, and Lee & Low Books Further Commitment to Diversity

Posted in: Press Room

First Book, The NEA Foundation, and Lee & Low Books Further Commitment to Increasing Diversity in Young Adult Literature With Award-winning Debut Novel WASHINGTON (October 30, 2018)—The NEA Foundation, Lee & Low Books, and First Book, the nonprofit social enterprise committed to equal access to quality education, are expanding the... Read more

First Book and Celebrated Children’s Author Pat Mora Honor Texas Library with Estela and Raúl Mora Award

Posted in: Press Room

Three schools serving students in need receive special recognition for promoting literacy WASHINGTON (October 4, 2018) – Johnson City Library in Johnson City, Texas, will receive the 2018 Estela and Raúl Mora Award, an honor given by award-winning children’s author Pat Mora and her sister, Stella Mora Henry, in partnership... Read more

vineyard vines Kicks Off #WhalesForACause With Simon & Schuster, First Book

Posted in: Press Room

STAMFORD, Conn. (September 27, 2018) — vineyard vines, a lifestyle apparel brand best known for its smiling pink whale logo, announced the debut of their annual Whales for a Cause campaign. In partnership with renowned publisher Simon & Schuster and First Book, the nonprofit social enterprise dedicated to educational equality, the campaign... Read more

PBS and First Book Partner With Publishers to Bring 350,000 Books to Kids in Need

Posted in: Press Room

Books Donated by Penguin Random House, Simon & Schuster, and Hachette Book Group are Available to PBS Stations Nationwide as Part of THE GREAT AMERICAN READ WASHINGTON (September 19, 2018) – First Book and PBS are partnering to distribute more than 350,000 brand new books to children in need through... Read more