Give a Million

$1 Million for 1 Million Books for Kids in Need

$1 Million Worth of Wishes This Holiday Season

First Book’s network of more than 525,000 educators, librarians, providers, and others who work specifically with children in need sent us their book wish for the holidays, to bring 1 million books to children in need.

With your support during our end-of-year giving campaign, we’ll be able to give a gift to children who may not receive any other gift this holiday season.

Matched Donations

This year, we’re excited to share that several partners will match donations through our Give a Million campaign. Check back often to see which amazing partners are revealed as donor matches! 

Help us get started, take your first step towards giving a million to kids in need. 


What Your Impact Looks Like
One educator's testimony

I work in a Title I school. Many of my students though they like to read do not have the resources available to have books at home of their own. With the gift provided, I was able to host a Bookish Holiday. Students were given the opportunity to select a book to read over Winter Break and keep it for their libraries. For many of them, it was book number one in their collection which made my heart smile.

Upon return from Winter Break, they could hardly wait to share their thoughts about the book they read. I was able to suggest other titles they might enjoy. All of which were titles I was able to secure from First Book.

– Jamye R.

How it Works

Every year, First Book works with donors, partners, and organizations to give back to the community and to bring books to children in need during the holiday season. For many of the children we serve, the book received during Give a Million may be their first book or the only gift they receive this year.

For every dollar donated for educational equity, one book will be given to a child in need. $1 = 1 book. Give a Million officially begins November 15 and ends at midnight on December 31. Throughout the campaign, we’ll alert all donors, followers, and fans to special match days where every dollar donated will be matched by a generous partner. Our first match day is set for Giving Tuesday 2021 with Mo & Cher Willems matching all donations, up to $50,000.

What is Giving Tuesday?

Giving Tuesday is a global movement focused on generosity, unleashing the power of people and organizations to transform our communities and the world. Giving Tuesday 2021 is on November 30. All donations will be matched up to $50,000 from the generous support of Mo & Cher Willems.


For many kids, it will be the first book they have ever owned or the only gift they will receive during the holidays. The sense of self-esteem that comes, and the fact that it also furthers their academic possibilities, make the gift of a book invaluable.

Kyle Zimmer, President, CEO, and Co-Founder of First Book