Give a Million

$1 Million for 1 Million Books for Kids in Need

$1 Million Worth of Wishes This Holiday Season

Making a million wishes come true! First Book’s network of more than 525,000 educators, librarians, providers, and others working with children in need have sent us their holiday book wishes – to give 1 million books to children in need to take home.

With your support during our largest giving campaign each year, we’ll be able to give a gift to children who may not receive any other gift this holiday season.

Double Your Impact Through the End of the Year

Thanks to the generosity of our partners, all donations made between now and midnight on December 31 will be matched up to $100,000. Special thank you to House of Highlights and Baum Family Trust for helping us end the year strong with this amazing match! 

Take your first step towards giving a million to kids in need.


60% of Underserved Children Don't Have a Single Book in Their Home

“First Book means family to me.” For educators like Ro Menendez, your support means so much to her and the kids she serves. All year long, your generosity allows Ro and over 525,000 educators like her to provide the books, resources, toys, tools, and supplies kids need to learn, grow, and imagine.

First Book’s #GiveAMillion campaign launched November 15 with the ambitious goal of raising $1 MILLION to give 1 MILLION BOOKS to kids in need by the end of the year.

How it Works

Every year, First Book works with donors, partners, and organizations to give back to the community and to bring books to children in need during the holiday season. For many of the children we serve, the book received during Give a Million may be their first book or the only gift they receive this year.

For every dollar donated for educational equity, one book will be given to a child in need. $1 = 1 book. Give a Million officially begins November 15 and ends at midnight on December 31. Throughout the campaign, we’ll alert all donors, followers, and fans to special match days where every dollar donated will be matched by a generous partner. Our first match day is set for Giving Tuesday 2021 with Mo & Cher Willems matching all donations, up to $50,000.

What is Giving Tuesday?

Giving Tuesday is a global movement focused on generosity, unleashing the power of people and organizations to transform our communities and the world. Giving Tuesday 2021 is on November 30.

Award-winning author Mo Willems and his wife Cher have issued a $50,000 match challenge for Giving Tuesday. For every $1 raised, they will match it up to $50,000. All donations were matched up to $50,000 from the generous support of Mo & Cher Willems.

In case you missed Giving Tuesday, there’s still time to support Give a Million. Every dollar counts.


For many kids, it will be the first book they have ever owned or the only gift they will receive during the holidays. The sense of self-esteem that comes, and the fact that it also furthers their academic possibilities, make the gift of a book invaluable.

Kyle Zimmer, President, CEO, and Co-Founder of First Book