First Book & dd’s DISCOUNTS

Celebrating 14 years of partnership
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Annual In-Store Fundraiser

dd’s DISCOUNTS and First Book are proud to partner again for the 14th annual in-store fundraiser, taking place from July 30-August 21 at dd’s DISCOUNTS store locations nationwide. Over the course of three weeks, dd’s DISCOUNTS associates will conduct a point-of-sale fundraiser asking customers if they’d like to make a donation to a local beneficiary. This hyper-local fundraiser ensures that dollars raised in a community, stay in the community.

During the 2021 Youth Literacy Fundraiser, stores nationwide raised over $900,000 for local beneficiaries!

How It Works

  1. First Book matches dd’s DISCOUNTS’ stores to a local beneficiary (e.g., a school) within a 3-5 mile distance.
  2. During the annual Youth Literacy Fundraiser, dd’s employees will ask customers to donate at checkout.
  3. Funds raised will go directly to the local beneficiaries, so they can buy books from First Book’s Marketplace. This partnership ensures the money impacts the local community.
Benefits to the Local Community
How the fundraiser impacts the beneficiaries
  • Receive grant funding to purchase new books from the First Book Marketplace.
  • Engage your local community to help make a change.
  • Get, on average, over 900 new books for the students you serve!
  • Use the books as needed to build school libraries and classroom libraries or send them home with kids to build their collections.
Responsibilities of a Beneficiary
How to maximize your partnership
  • Visit your matched dd’s DISCOUNTS store before the fundraiser begins.
  • Provide some decorations to help the store paint a picture of the school or program that the customer will be helping.
  • Spend your grant funding within the three-month window at First Book’s Marketplace.
  • Send thank-you notes to the store and store employees acknowledging them for their hard work and let them know how the grants have impacted you and your kids!
Featured In-Store Decorations
Creative ideas to help beneficiaries decorate their local dd's DISCOUNTS to help promote the fundraiser.
Informative Posters
Students and educators can create poster boards to help customers learn about the value of the fundraiser.
Themed Decorations
Creating a theme can help build local, community pride.
Importance of Literacy
Sharing facts about why literacy is important for children helps support the fundraiser.
Always Fun
Make sure you're having fun, and it'll be fun for customers too!
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