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First Book & dd’s DISCOUNTS
Celebrating 16 Years of Partnership
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Annual In-Store Fundraiser
dd’s DISCOUNTS and First Book are proud to partner again for the 15th annual in-store fundraiser, taking place from August 3 – August 25 at dd’s DISCOUNTS store locations nationwide. Over the course of three weeks, dd’s DISCOUNTS associates will conduct a point-of-sale fundraiser asking customers if they’d like to make a donation to a local beneficiary. This hyper-local fundraiser ensures that dollars raised in a community, stay in the community.
During the 2023 Youth Literacy Fundraiser, store nationwide raised over $935,000 for local beneficiaries!
How It Works
- First Book matches dd’s DISCOUNTS’ stores to a local beneficiary (e.g., a school) within a 3 – 5 mile distance.
- During the annual Youth Literacy Fundraiser, dd’s employees will ask customers to donate at checkout.
- Funds raised will go directly to the local beneficiaries, so they can buy books from the First Book Marketplace. This partnership ensures that dollars raised in a community, stay in that community.
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Benefits to the Local Community
How the fundraiser impacts the beneficiaries
- Receive grant funding to purchase new books from the First Book Marketplace.
- Engage your local community to help make a change.
- Get, on average, over 900 new books for the students you serve!
- Use the books as needed to build school libraries and classroom libraries or send them home with kids to build their collections.
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Responsibilities of a Beneficiary
How to maximize your partnership
- Reach out to your dd’s DISCOUNTS store manager and make plans to visit your matched dd’s DISCOUNTS store before the fundraiser begins.
- Spend your grant funding within the three-month window on the First Book Marketplace.
- Send thank-you notes to the store and store employees acknowledging them for their hard work and let them know how the grants have impacted you and your kids!
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Featured In-Store Decorations
Creative ideas to help beneficiaries decorate their local dd’s DISCOUNTS to help promote the fundraiser.
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Informative Posters
Students and educators can create poster boards to help customers learn about the value of the fundraiser.
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Themed Decorations
Creating a theme can help build local, community pride.
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Importance of Literacy
Sharing facts about why literacy is important for children helps support the fundraiser.
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Always Fun
Make sure you’re having fun, and it’ll be fun for customers too!