two children working on a project together

Fostering Equity Through Changemaking

The Partnership

Audemars Piguet has formed a long-term joint-collaboration with First Book and Ashoka, two non-profit organizations, to correspond with the launch of the Marvel collaboration. Together, First Book, Ashoka and Audemars Piguet will establish a program wherein students will be given the resources to drive change in their communities.

First Book was founded in 1992 and its work is dedicated to ensuring educational equity. Its mission is to remove barriers to education for children in need so every child has the chance to learn. Established in 1980, Ashoka identifies and supports the world’s leading social entrepreneurs, learns from the patterns in their innovations and mobilizes a global community that embraces these new frameworks to build a world wherein “everyone is a changemaker.” Alongside Audemars Piguet and Ashoka, First Book will team up with an initial group of approximately 17,000 First Book educators working with children, ages 10-18, in low-income and historically excluded communities. The resulting program is expected to reach 500,000 students in the United States at the outset with the aim of extending internationally in the years to come.

logos together, first book, audemaurs piguet, ashoka

Auction for Ongoing Educational Programming

An $8 Million Investment

To kick off the partnership, Audemars Piguet held an auction on Saturday, April 10, which included a unique version of the Royal Oak Concept “Black Panther” Flying Tourbillon timepiece and raised $8,000,000 USD to support the long-term educational program newly established with First Book and Ashoka.

In the News

don cheadle smiling

Audemars Piguet Teams Up with Marvel’s Don Cheadle

The watch world has seen its fair share of collaborations in the past, but few, if any, can match the unexpectedly delightful pairing of Audemars Piguet and the Marvel Cinematic Universe – yes, the one with the Avengers.

François-Henry Bennahmias, chief executive of the Swiss watchmaker Audemars Piguet

Without Parties, There’s No Place to Show Off That Expensive Watch

Persuading people to spend a lot of money on luxury goods is more difficult in the pandemic. “Why do I put on a $200,000 timepiece if I have a clock on my microwave?”