Tata Sons North America and First Book Distribute 35,000+ books to New Jersey Communities

Bolstering classrooms with high-quality books, supporting local educators, and employee volunteerism on display at Jaguar Land Rover HQ

MAHWAH, N.J. (June 6, 2025) — This week, Tata Sons North America and First Book will distribute more than 35,000 brand-new books to educators from New Jersey and surrounding areas. Nearly 500 educators are expected to attend the large-scale event, held at Jaguar Land Rover headquarters in Mahwah. The books will be delivered directly into the hands of those serving students in under-resourced schools, helping to ensure that children across the region have access to the high-quality reading materials they need to succeed—academically and beyond.

This event is powered by more than 100 Tata volunteers and their families, who dedicated their weekend to ensure every attending educator receives the materials needed to uplift and support their communities. Their commitment underscores Tata’s longstanding tradition of employee volunteerism and social impact, while also celebrating 18 years of partnership between Tata Sons and First Book. Since 2007, the collaboration has distributed over half a million books and educational resources, reaching more than 650,000 children in need across the United States and Canada.

“Our group of companies was founded on the commitment of giving back to communities,” said Michael McCabe, Resident Director, Tata Sons North America. “That commitment is alive even today through the efforts of our companies, and through our committed partners like First Book,  which has resulted in access to hundreds of thousands of books and reading materials for teachers and students across North America, to share in the power of reading.  This is only possible through the tireless support of Tata volunteers who are upholding the values of our group by making a positive impact on educators and students throughout North America.”

Mahwah and surrounding communities, like many across the country, continue to face the lasting academic impacts of the pandemic—particularly in reading proficiency among young learners. Across North Jersey, educators are working to address the widening literacy gaps. Access to high-quality books remains a critical tool in supporting student learning and accelerating progress. Tata Sons and First Book’s commitment to educators in Mahwah and the broader region is rooted in this shared mission: to equip students with the foundational literacy skills they need for lifelong success.

“Educators in New Jersey are working tirelessly to close resource gaps and provide their students with the tools they need to thrive,” said Dana Bond, Executive Vice President of Strategic Alliances at First Book. “We believe that every child deserves access to quality books and learning materials, regardless of their zip code. Thanks to the unwavering commitment of Tata Sons North America, we’re helping to build stronger school and classroom libraries, fuel a love of reading, and support the educators who are shaping the next generation of leaders.”

This enduring and evolving partnership reflects a shared dedication to increasing access to quality education and strengthening communities across North America. By combining Tata Sons’ deep-rooted culture of service with First Book’s robust educator network, the partnership is proud to support New Jersey educators in their essential efforts to improve literacy, foster academic growth, and open doors to lifelong opportunities for the students they serve.

Visit us here to learn more about this partnership and how you can support Title I educators in your area.

Media Contact + Information

Visit our press room for additional information, including our media kit and contact information.

About First Book

Education transforms lives. First Book is building a world where every child has access to a quality education. We work to remove barriers to education and level the playing field for kids in need. At the heart of our work are the 600,000+ members of the First Book Network, the largest online community of individual educators, professionals and volunteers dedicated to supporting children living in low-income communities across North America. This Network is the key to creating lasting change. Through our research arm, First Book Research & Insights, we conduct studies that aggregate their voices to identify challenges, needs, and solutions. To address their needs, we provide free and low-cost books, resources and access to leading experts through the First Book Marketplace, which uses aggregated buying power to support their work. Founded in Washington D.C. in 1992 as a nonprofit social enterprise, First Book is dedicated to eliminating barriers to learning and inspiring young minds. Learn more at firstbook.org and visit our award-winning eCommerce website at fbmarketplace.org.