Disney Launches 10th Annual Magic of Storytelling Campaign in Collaboration with First Book

This guest post was written by Allison Citino, Director, Communications, Games, Publishing and Merchandise.

Calling all book lovers, storytellers, and magic makers! This week Disney kicked off its 10th Annual Magic of Storytelling campaign with First Book, a nonprofit organization that puts free or affordable books and resources into the hands of educators who serve children in need.

2022 Magic of Storytelling Header

With excitement for the next generation of diverse creators, thinkers, and leaders, Disney is working to ensure that all young people have an opportunity to believe in possibilities, build new skills, and create the future they imagine. Spanning Feb. through March, the Magic of Storytelling campaign will come to life through the dynamic voices of storytellers and talent from some of Disney’s most beloved books, series, and movies. Watch storytimes by fan-favorite Disney actors, or learn storytelling tips from beloved Disney creators. Listen to author Julie C. Dao share her top three things that make a good story, (“Broken Wish”) or Jennifer Calonita (“Go the Distance: A Twisted Tale”) on the importance of always having a notebook handy.

First Book is focused on creating systemic change and identifying and breaking down barriers in education to ensure educational equity for millions of children living in poverty across the U.S. For more than two decades, Disney Publishing Worldwide has donated millions of books to First Book, and continues to support their efforts through shopDisney’s “Buy a Book, Give a Book” campaign. For every book purchased on shopDisney.com now through Dec. 31, 2022, Disney will donate a book to First Book. Buy a Book, Give a Book helps inspire reading and a love of storytelling while encouraging sharing with others. shopDisney guests may discover a wide variety of Disney, Pixar, Star Wars, Marvel and National Geographic books on the site.

From now through March 31, 2022, everyone is welcome to join the Magic of Storytelling. Visit MagicOfStorytelling.com to find out how you can help Disney and First Book provide even more books to kids in need.  

image of a young woman laying in the grass, smiling and reading a book. There is light blue boxes with purple text that say, 'Share Your Favorite Summer Read for Our New Online Album. Take a selfie with your favorite summer read and upload it by July 22 to celebrate our First Book family and the work we’re doing together! Send your selfie.'