zulily, Penguin Random House, and First Book Host ‘Books For Kids’ Buy-One-Give-One Campaign to Give Children the Gift of Reading
Partners Celebrate National Family Literacy Month with Select Holiday Purchases Benefiting First Book to Enrich the Lives of Kids in Need
SEATTLE (November 1, 2018)–There’s nothing quite like the immersive, imagination-inspiring power of books: who doesn’t love discovering new worlds, swimming with mermaids, or just simply saying good night? Story time is a treasured pastime for all, but many children may not have the opportunity to experience the magic of books. To kick off the season of giving while also celebrating National Family Literacy Month in November, zulily, the online retailer obsessed with bringing special finds to its customers every day, is teaming up with Penguin Random House and First Book, the nonprofit social enterprise committed to equal access to quality education, to help provide books to children in need across the U.S.
zulily is leading its third annual holiday giving campaign launching today, November 1, and is currently planned through December 12, 2018 at 6 a.m. PT. Special sales events launched during the campaign will feature a curated selection of children’s books and each Penguin Random House book purchased labeled with the “BUY 1, GIVE 1” badge will trigger a new children’s book donation, up to 100,000 books, from Penguin Random House to First Book.
“We recognize many of our customers utilize the power of reading and storytelling to connect with their loved ones – from nightly bedtime stories to holiday favorites during this special time of year,” said Sheila Nugent, vice president of Kids and Hardlines at zulily. “By collaborating with Penguin Random House and First Book, we aim to delight children across the country with the joy and gift of reading this holiday season.”
“This holiday campaign, created through our long-standing relationship with zulily, is a great way to support our community of readers. Through this partnership with zulily, we’re able to distribute books to communities in need through our charitable partner, First Book, by providing up to 100,000 books during this holiday season. At Penguin Random House we are proud of our commitment to fostering a universal passion for reading and providing access to books in the communities and schools of parents and children who need them most.” said Jaci Updike, president of sales of Penguin Random House U.S.
“Our educators share stories with us about families who have to choose between school supplies and food,” said Kyle Zimmer, president, CEO, and co-founder of First Book. “The support of zulily, zulily’s customers, and Penguin Random House will bring beautiful new books to these families, children, and their dedicated teachers. Books bring joy and they open the door for academic success. Students who receive a new book are in awe that someone would reach out to them in such a tangible, powerful way. Your support means the world to us and it means the future to the children we serve.”
Shoppers can now look for the “BUY 1, GIVE 1” badge on featured books in select events on zulily’s website/app. During the campaign, zulily fans can visit zulily’s owned social channels to engage in a social call-to-action, through comments, likes or shares to also spark the “Give One” book donation from Penguin Random House to First Book.
To help efforts to provide children the gift of reading this holiday season visit zulily.com, and zulily’s social pages: Facebook, Twitter, Instagram, and Pinterest. Please visit zulily.com/buyonegiveone for full campaign details.
About zulily, llc
zulily, llc, is a retailer obsessed with bringing its customers special finds every day—all at incredible prices. zulily features an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Nevada, Ohio, and Pennsylvania. For more information visit www.zulily.com.
zulily, llc, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop — beyond transactional ecommerce or traditional brick-and-mortar stores — and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com.
About Penguin Random House
Penguin Random House, the world’s largest trade book publisher, is dedicated to its mission of nourishing a universal passion for reading by connecting authors and their writing with readers everywhere. The company, which employs more than 10,000 people globally, was formed on July 1, 2013, by Bertelsmann and Pearson, who own 75 percent and 25 percent, respectively. With nearly 250 independent imprints and brands on five continents, Penguin Random House comprises adult and children’s fiction and nonfiction print and digital English- and Spanish-language trade book publishing businesses in more than 20 countries worldwide. With over 15,000 new titles, and close to 800 million print, audio and eBooks sold annually, Penguin Random House’s publishing lists include more than 60 Nobel Prize laureates and hundreds of the world’s most widely read authors.
About First Book
First Book transforms the lives of children in need. Through a sustainable, market-driven model, First Book makes everything from brand-new, high-quality books and educational resources to sports equipment, winter coats, snacks, and more, affordable to its member network of more than 400,000 educators who exclusively serve kids in need. Since 1992, First Book has distributed more than 175 million books and educational resources to programs and schools serving children from low-income families in more than 30 countries. First Book currently reaches an average of 5 million children every year and supports one in three of the estimated 1.3 million classrooms and programs serving children in need. With an additional 1,000 educators joining each week, First Book is the largest and fastest-growing network of educators in the United States exclusively serving kids in need.
Eligible educators, librarians, providers, and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter. Eligible educators, librarians, providers, and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter.
Connect with our media team or download our media kit via the First Book Press Room.
Andrea Conrad, 206.724-0500 x. 5408 (Media), email@example.com