StoryBots and First Book Launch Buy One, Give One Partnership to Support Early Education

For Every StoryBots Membership Purchased, StoryBots Will Donate One to First Book

LOS ANGELES and WASHINGTON (April 19, 2018) – StoryBots is donating thousands of memberships for its early learning app to educators serving kids in need as part of a new “buy one, give one” partnership with First Book. For every membership purchased on its website or mobile apps, StoryBots will donate a free two-year membership to First Book, the nonprofit social enterprise focused on providing equal access to quality education.

StoryBots has kicked off the partnership by donating 5,000 memberships, with additional donations to come. Each membership is valued at $39.98 and offers home users unlimited access to StoryBots’ 500+ educational ebooks, videos, games and activities designed to make learning fun for kids ages 3-to-8. The free memberships are available exclusively to First Book’s member network of more than 375,000 educators who exclusively serve kids in need.

“We’ve been committed to finding ways to share StoryBots with all kids, regardless of their economic circumstances, while still supporting the artists, educators, technologists and businesspeople who make it all possible,” said Gregg Spiridellis, co-founder of StoryBots and CEO of the brand’s parent company, JibJab Bros. Studios. “First Book is the perfect partner to help us bring StoryBots to families who would otherwise not have access.”

More than 60,000 teachers have signed up for the StoryBots Classroom product, which offers free access to the StoryBots library and is designed specifically for use in schools. The platform recently won Learning Magazine’s Teachers’ Choice Award and the Tech Edvocate Award for best early childhood educational app.

“First Book’s member educators can now use StoryBots for free in their classroom or program, while also sharing these free memberships with students’ parents, giving kids the benefit of learning and repetition at both home and school,” said Daniel Haack, director of marketing for StoryBots. “At the same time, not only are our paying members getting high-quality educational content for their own families, they’re also giving that same opportunity to a child in need.”

In addition to its educational website and apps, StoryBots inspired the Netflix Original series Ask the StoryBots, which won an Emmy Award and was a Peabody Award finalist.

“First Book is thrilled about this partnership and the opportunity to deliver a fun and engaging educational product to the children served through First Book’s network of programs and classrooms serving kids in need” said Carey Palmquist, senior vice president of eCommerce at First Book. “Through this ‘buy one, give one’ campaign we also hope to continue raising awareness about the number of children in the United States who are often deprived of quality educational resources due to economic hardship.”

The StoryBots’ “buy one, give one” campaign with First Book will run through January 2019. Parents can support the initiative by visiting www.StoryBots.com and becoming a member.

About StoryBots

StoryBots makes learning fun for kids ages 3-to-8 with interactive, educationally-themed and personalized books, videos, games, music and more. Today, the StoryBots universe includes hundreds of videos, books, a full suite of classroom tools and math games, as well as the Emmy Award-winning Netflix Original series Ask the StoryBots. StoryBots is available on the web and via a collection of popular mobile apps for iPad, iPhone and Apple TV. StoryBots is ad-free and kidSAFE-certified.

For more information, visit www.StoryBots.com.
Find us on Twitter at @StoryBots.
Like us on Facebook at facebook.com/StoryBots.

About First Book

First Book transforms the lives of children in need. Through a sustainable, market-driven model, First Book is creating equal access to quality education — making everything from brand-new, high-quality books and educational resources, to sports equipment, winter coats, snacks, and more – affordable to its member network of more than 350,000 educators who exclusively serve kids in need. Since 1992, First Book has distributed more than 170 million books and educational resources to programs and schools serving children from low-income families in more than 30 countries. First Book currently reaches an average of 3 million children every year and supports more than one in four of the estimated 1.3 million classrooms and programs serving children in need. With an additional 1,000 educators joining each week, First Book is the largest and fastest-growing network of educators in the United States exclusively serving kids in need.

Eligible educators, librarians, providers, and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter.

Media Contacts:

Daniel Haack
Director of Marketing, StoryBots
JibJab Bros. Studios
daniel.haack@jibjab.com

Melanie Boyer, First Book
mboyer@firstbook.org
(202) 639-0114