Disney’s Magic of Storytelling “Shelfie” Roundup

Kyle on The View
Kyle on ABC’s The View, 3/6/18. Kyle talked about the Magic of Storytelling campaign and what people can do to help support kids in need.

You may have seen First Book president, CEO, and co-founder Kyle Zimmer describing how to post a “shelfie” to hosts Whoopi, Joy, Sunny, and Meghan on The View.

What’s a shelfie? It’s a selfie photo with a favorite book or in front of a bookshelf posted on social media with the hashtag #MagicofStorytelling that unlocks a book donation from Disney to the kids we serve. It’s an easy way to help a child in need right now. Click here for a guide on how to post your own shelfie!

Ever since Kyle’s TV appearance, the shelfies have been pouring in! We picked out some of our favorite pictures from folks you may have seen on the big screen, as well as fellow book-lovers who want to help kids in need, just like you.

Don’t wait to join in the fun! We hope to reach 1 million shelfies posted & books donated by March 31, 2018.

Visit First Book’s Magic of Storytelling page to find out more about shelfies, the campaign, and First Book’s partnership with Disney.

Remember, each shelfie posted to Twitter or Instagram with #MagicOfStorytelling means one brand-new book goes to a child in need… and check back to see if we highlighted your shelfie here on First Book’s blog as we feature our favorite shelfies throughout the campaign!

Scroll down to see more shelfies!


To learn about more ways to get involved with First Book, visit our Take Action page.

Check out more great blog posts about all the exciting partnerships First Book takes part in.