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JetBlue Helps First Book Provide 10,000 New Books to Kids for Black History Month

Home icon > Blog > JetBlue Helps First Book Provide 10,000 New Books to Kids for Black History Month
Authored by Brian Minter on January 31, 2012
Posted in: Focus on First Book, Impact Stories

Civil rights leader and former United States Representative Barbara Jordan once proclaimed, “Do not call for black power or green power. Call for brain power.”

This February, our friends at JetBlue are answering that call by providing 10,000 new books to kids in need. The books will go to schools and programs in the First Book network in five major cities that JetBlue serves — Boston, New York, Orlando, San Juan, and Hartford, Conn. Teachers and program leaders will be able to select the books for their kids from the First Book Marketplace, including the great titles in our “Exploring Diversity” section.

First Book is grateful to JetBlue for continuing to inspire greatness and provide kids with the resources they need to make their futures take flight. To learn more about becoming a registered classroom or program, visit us online.

Graphic with a picture of a young girl holding up a Diary of A Wimpy Kid book. There is text on the right side that says, "Spring into Action: Reverse America’s literacy crisis! With 54% of American adults reading below a 6th-grade level, we’re in the midst of a literacy crisis. Let’s get more high-quality books to kids, improving their reading skills and setting them up for lifelong success. Help us reach 100 gifts of any size by March 31 during the Spring into Action Challenge!" There is a purple button beneath the text that says, "I’LL SPRING INTO ACTION". Along the bottom of the graphic is drawings of tulips.