Celebrating Back to School with Disney Magic

Since 2000, Disney has supported First Book to inspire children through the magic of storytelling, donating tens of millions of books to children in low-income communities.

As First Book’s largest in-kind donor of books, Disney has empowered more than 600,000 educators in the First Book Network and impacted millions of students across the country. Together with their passionate employee VoluntEARS, Disney is helping spark imaginations and inspiring a lasting love for learning and storytelling through the power of books. 

For over a decade, the Magic of Storytelling initiative has harnessed the power of Disney to inspire the next generation of storytellers by providing books to educators serving kids in need through First Book.  

In partnership with ABC Owned Television Stations across the United States, the books Disney donates are distributed by First Book to educators in schools and programs exclusively serving children in low-income families.  

Educators who serve children in Title I schools or programs are encouraged to register for free. Registration takes about five minutes and once approved, educators can purchase books at reduced costs, access funding from promotional partners, and download free resources designed to help educators tackle issues in the classroom.