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Sharing the Joy of Reading
First Book and Build-A-Bear Foundation share a united mission to empower children and families to achieve brighter futures. Through this partnership, First Book provides support to our Network of educators with books and teddy bears, ensuring children have the tools they need to nurture a lifelong love of learning.

In 2023, we set out with Build-A-Bear on an ambitious goal: to provide 1 million books and 100,000 reading buddy teddy bears to children in underserved communities by 2027. These reading buddies, paired with books, offer children a unique and meaningful way to spark a love of reading and learning. Guests at Build-A-Bear Workshop contribute to this mission through the purchase of Read Teddy and donations at checkout, supporting First Book’s efforts to reach more children in underserved communities.