At a time when reading scores for children across the United States remain at historic lows, First Book is launching Just Add A Book: Little Tips. Big Moments, a nationwide campaign designed to help families make reading together more fun, engaging, and meaningful.

The campaign will feature a series of short videos from celebrities, authors, athletes, and other trusted voices sharing simple, practical tips that parents and caregivers can use to encourage reading at home. Through playful ideas, character voices, storytelling techniques, and everyday reading moments, the campaign aims to show that building literacy can be both impactful and enjoyable.

Just Add a Book was inspired by feedback from First Book's network of more than 600,000 educators, professionals, and volunteers, many of whom identified family engagement in reading as a critical need for the children they serve. Educators consistently tell us that parents want to support their children's learning, but often face barriers such as limited time, multiple jobs, language challenges, or a lack of resources.

Research from First Book Research & Insights shows that when parents receive simple guidance and practical examples, they read with their children more frequently and more effectively. These everyday reading interactions help build literacy skills, strengthen family connections, and support long-term academic success.

Through the Just Add A Book campaign, First Book is helping educators extend literacy support beyond the classroom while empowering families with easy, accessible ways to create joyful reading experiences at home.

First Book is proud to be a beneficiary of the New York Times Communities Fund. This holiday season, your gift can go twice as far. Thanks to a generous group of First Book supporters, all donations will be matched dollar for dollar up to $530,000.