These guidelines will help you correctly make use of our brand.
Download all brand assetsThe word “first” communicates prioritizing and importance. The word “book” says education and learning. The pages graphic communicates action, movement and is symbolic of a sail or wings.
Always use Primary Logo with Tagline if space allows.
Download Primary Logos
The family of First Book logos are available in the following file formats:
These are raster logos with transparent backgrounds. Use for social media assets, web sites and in programs like Canva, Word, Powerpoint and Excel. Raster files lose quality as they scale.
These are raster logos that will appear with a white background. These are great for sharing, but please avoid using these for print materials.
These are vector files that can be edited using design software. These should be reserved for sending to a printer or designer. Vector files maintain quality as they scale.
Please use the full color icon where ever possible. There may be special cases where a single color icon is required (1 color printing or 1 color embroidery, for example.) This would be the only time use of the single icon use is acceptable.
Download Pages Icon
Please use the full color primary logo where ever possible. There may be special cases where a single color logo is required (1 color printing or 1 color embroidery, for example.) This would be the only time use of the single color logo is acceptable.
Please use the transparent white logo as a watermark to protect First Book’s published videos and imagery. Both black and white versions of the primary logo can be downloaded above.
There may be special cases where space constraints will not allow for use of the primary horizontal logo. A stacked logo can be used in this case. Do not use the tagline with stacked logo.
Download Stacked Logo
First Book’s primary color palette is navy blue and cyan.
The secondary color palette, comprised of dark red, dark purple, green and cool gray, is to be utilized as the supporting scheme to the primary palette. These colors are to be used in a more limited, attention grabbing way with callouts, text backgrounds, and wherever necessary to highlight or emphasize, etc.
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