First Book and Pokémon

Empowering children through play.

Addressing the Resource Gap

Since 2020, First Book has partnered with The Pokémon Company International (TPCi) to support educators and students in low-income communities. Through generous in-kind and monetary donations, this partnership provides the First Book Network with resources that encourage play, promote equity, and create opportunities for learning and growth.

Our Impact

482,000

Nonbook Resources Distributed

$9.4 million

in Value Received

2,775

Educators Reached

192,000

Children Reached

Breaking Down Barriers with Product Donations

First Book and The Pokémon Company International work together to address the resource gap in underserved communities by providing high-quality Pokémon products. More than 1 million items have been distributed to the First Book Network, ensuring children have access to engaging and enriching resources. These resources enrich classrooms, after-school programs, and homes—creating opportunities for children to learn, grow, and thrive.

Learn More About Product Donations

My students were absolutely surprised and shocked to receive these, so I would say it was a huge success! Once again, tremendous thanks and appreciation to the donor to First Book, and to First Book for making it possible to purchase and give away!
Scott, First Book Member

The students love receiving anything Pokémon. It was such a joy to see their reactions when they received these cards.
Catherine, First Book Member

These were wonderful for the kids at my location! They were SO excited as Pokémon has seen a recent resurgence in our area. Also? Each card has something to read, they can do math to keep score and undertake actions from the cards, and there are definitely elements of strategy and world-building in the Pokémon series. Thanks so much for offering them!
Aubrey, First Book Member