Sofia Carson takes a selfie with TO KILL A MOCKINGBIRD for nonprofit First Book

What’s a “Shelfie”? The Most Unselfish of Selfies!

Last week we launched our annual Magic of Storytelling campaign with Disney.

This year, we’re celebrating Disney’s 75 millionth book donation to First Book!

Through March 31, 2020, everyone can get in on the fun of sharing the magic of storytelling with the educators & kids we serve!

Join our mission to provide books to kids by posting a shelfie (a picture of yourself with your favorite book, or a picture of your bookshelf) on Instagram or Twitter.

How do you post a shelfie?

Here are a few of our favorite shelfies we’ve seen so far!

To unlock more book donations, you can also:

  • Buy a Book: For every book purchased on, Disney will donate one book to First Book.
  • Place a Bid in First Book’s Auctions: Legal U.S. residents who are 18 years of age or older can enter First Book’s Charitybuzz auctions. No purchase is necessary to enter. To learn more and to access the Official Rules and information, visit Disney will donate one book for each auction bid received.

Visit to learn more about our work with Disney.

Join us in sharing the magic of storytelling today!

image of a girl holding a stack of books. There is a blue box in the top, left corner with text that reads, 'Double your impact to help give a million books!' There is also a red box in the bottom, right corner with text that reads, 'Donate now'.