What’s a “Shelfie”? The Most Unselfish of Selfies!

Last week we launched our annual Magic of Storytelling campaign with Disney.

This year, we’re celebrating Disney’s 75 millionth book donation to First Book!

Through March 31, 2020, everyone can get in on the fun of sharing the magic of storytelling with the educators & kids we serve!

Join our mission to provide books to kids by posting a shelfie (a picture of yourself with your favorite book, or a picture of your bookshelf) on Instagram or Twitter.

How do you post a shelfie?

Here are a few of our favorite shelfies we’ve seen so far!

View this post on Instagram

I love books! Join the Magic of Storytelling and post a shelfie (selfie with a book or bookshelf)! For every post with #magicofstorytelling on Twitter or Instagram through 3/31/20, @disneybooks will donate a new book to @firstbookorg . For more information, visit magicofstorytelling.com

A post shared by Julie Bowen (@itsjuliebowen) on


To unlock more book donations, you can also:

  • Buy a Book: For every book purchased on shopDisney.com, Disney will donate one book to First Book.
  • Place a Bid in First Book’s Auctions: Legal U.S. residents who are 18 years of age or older can enter First Book’s Charitybuzz auctions. No purchase is necessary to enter. To learn more and to access the Official Rules and information, visit MagicofStorytelling.com. Disney will donate one book for each auction bid received.

Visit MagicofStorytelling.com to learn more about our work with Disney.

Join us in sharing the magic of storytelling today!