Author Archives: Rochee Jeffrey

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Focus on First Book

Surf's Up: Pi Phi Surf Classic Benefits First Book

Today’s post comes to First Book from the Pi Beta Phi chapter at UC San Diego. Pi Beta Phi is one of First Book’s fantastic partners. Their generosity and dedication have helped us get new books into the hands of thousands of kids from low-income communities. On Sunday, May 15th, the Pi Beta Phis at UC San Diego will be taking over Pacific Beach, once again, for the 8th Annual Pi Phi Surf Classic, the biggest Greek philanthropy event in all of San Diego. The Pi Phis have been working hard on this event all year and will once again donate all proceeds to First Book, Pi Beta Phi’s national philanthropic partner.  Read More
Focus on First Book

First Book and Tata Celebrate Earth Day

In celebration of Earth Day, First Book asked our friends at Tata Consultancy Services to send us a post in support of our blog series on STEM education.  Tata is committed to enhancing environmental performance through the reduction of their carbon and ecological footprints and involvement of business associates and partners. Thank you to TCS for supporting First Book’s STEM initiative! Tata Consultancy Services (TCS) has a structured corporate social responsibility (CSR) program that has three distinct themes - health, education and environment. We believe in giving back to all the communities we operate with and in utilizing IT as an instrument for social development and progress. We are deeply committed to the causes of education and the environment, including set up and maintenance of infrastructure for urban beautification, pollution reduction and healthcare, waste management in the office environment, tree plantation, and water treatment.  At a global level and in North America, we are committed to preserving the environment by investing in a host of initiatives and goals aimed towards environmental sustainability throughout our business lifecycle. These programs vary from reduction of waste, water, electricity, paper and carbon footprint, to increase usage of non renewable energy sources like solar, waste conversion, biogas, biodiversity management on campuses and rainwater harvesting.  Most importantly Green IT initiative goals like reduction of carbon footprint. Read More
For Educators, Our Bookshelf

It's National Poetry Month!

Did you know that it's National Poetry Month? That’s right; April is the month that we celebrate our favorite poems and poets. Do you remember the first poem that inspired you or touched your life in the way that only poetry can? This month, we invite you to celebrate the poems that inspired your imagination and taught you the extraordinary power of words.  We also invite you to share the beauty of poetry with children so that they too can learn how transformative and magical poetry can be. Read More
For Educators, Our Bookshelf

March Madness: Basketball Books

First Book loves March Madness! We even have a "friendly" bracket competition going on in the office - although President Obama's bracket was beating all of us the last time we checked. Even in the midst of the drama and excitement of the tournament, we recognize that basketball teaches so many meaningful life lessons: courage, cooperation, dedication and hard work. Many of the inspirational lessons taught on the basketball court can also be found in the basketball-related titles that we carry in the First Book Marketplace. Read More
Focus on First Book

First Book Announces the Cheerios New Author Contest!

Do you have a great idea for a children's story that you'd like to share with millions of people? Well, you are in luck! We are excited to announce that Cheerios® has launched its annual Cheerios® New Author Contest and is searching for the next great children’s book author. Read More
Focus on First Book

Giving to First Book: Two Authors Make a Difference

We're always pleased when people choose to help support our mission at First Book, especially when those donations help advance the cause of literacy. So we were excited to hear that award-winning authors Kevin Guilfoile and Jonathan Eig have decided to donate $2 for First Book for every copy of their books sold in March, as part of The Morning News Tournament of Books. Read More