First Book is excited to be partnered with Cheerios and Simon & Schuster for the Spoonfuls of Stories program. Over the past ten years this dynamic program has fostered a shared love of reading with parents and kids across the nation by providing more than six million free children’s books in Cheerios boxes throughout the spring.
To celebrate the 10-year anniversary of its Spoonfuls of Stories program, Cheerios held seven Breakfast & A Book reading events to encourage parents to read with their children and to support First Book. Actress and mom Jennie Garth teamed up with Cheerios Spoonfuls of Stories to kick off of the first book reading in Los Angeles at the Central Branch Library on March 20.
In celebration of the 10-year anniversary of its Spoonfuls of Stories program, Cheerios will donate 5,000 children’s books to First Book partners across the nation.
Consumers can join Cheerios in its quest to get books into the hands of low-income children by making a donation through First Book’s mobile platform, Text2Give. By using short code 2022 and texting Book2Kids, a $5 donation will be made, providing two new books to a child in need. Simon & Schuster Children’s Publishing will match each donation made via text (up to 50,000 books).
Over the past 10 years, Cheerios has distributed more than 60 million children’s books inside boxes, and donated $3.8 million to First Book. In addition to giving away more than six million books inside boxes this year, Cheerios will make a $300,000 financial donation to First Book.
We’re glad to be partnered with Cheerios to get books to kids in need!