First Book and Target Celebrate the Launch of Target Read With Me with the Donation of 1 Million Books

We are thrilled to announce that First Book is donating one million new books to elementary school students across the country in celebration of the launch of Target Read With MeSM.

When Target was looking for a partner to help make this unprecedented book distribution possible, they came to First Book and together we are distributing new books to schools in all 50 states and the District of Columbia!  As you read this, thousands of schools across the country are receiving their part of the one million book distribution.  We’ve been so excited to share this announcement with you, but our lips have been sealed until now.

Target Read With MeSM celebrates Target’s continued commitment to reading and education and calls upon parents and caring adults to pledge to read with a child by visiting or by texting READ to TARGET (827438). Once one million pledges have been received, Target will donate an additional one million books, for a total donation of two million books across the country.

Together, First Book and Target are working to give students a brighter future by eliminating the key barrier to literacy – access to books.

To learn more about Read With MeSM and to make your pledge, please visit  To register your school or program with First Book to gain access to free and low-cost books, please visit

Check back soon for stories and testimonials from parents, students and educators who have received books from this exciting distribution!