First Book

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Newbery Medal-winning Author Kwame Alexander Joins National Geographic and First Book to Support Kids in Need

Educator-focused event features keynote address from Alexander and reading from his book, Animal Ark: Celebrating Our Wild World in Poetry and Pictures, a National Geographic Kids publication

WASHINGTON, April 3, 2017 – Tomorrow night, Newbery Medal-winning author Kwame Alexander will address hundreds of educators and professionals supporting children in need about the empowering and inspiring role of poetry in young people’s education. The event will culminate with a gift of a signed copy for each educator of Alexander’s National Geographic Kids book, Animal Ark: Celebrating Our Wild World in Poetry and Pictures, in addition to other resources. The event is a partnership with First Book, a nonprofit social enterprise that has distributed more than 160 million books to kids in need, and National Geographic. National Geographic will host the event at its Washington, D.C., headquarters. Video footage of the event will be made available to educators nationwide.

In a 2015 survey of First Book members, all of whom exclusively serve children in need, 93 percent of respondents cited sparking a love of reading as the primary motivation for accessing books for their classrooms and programs. The educators ranked developing this affinity for reading even above the development of the skills to read at grade level, which was cited as a goal by 79 percent of respondents. In the same survey, 87 percent of educators and program leaders saw an increased interest in reading among the kids they serve after distributing books from First Book.

“Kwame’s commitment not only to literacy, but to sparking the love of reading in young people, is critical to building a generation of empathetic, informed adults,” said Kyle Zimmer, president and CEO of First Book. “We are very grateful to him, and to National Geographic, for partnering with us to connect with local educators and, just as important, for their strong support of First Book in our work to ensure that all children in need across the country have equal access to educational opportunities.”

Animal Ark: Celebrating Our Wild World in Poetry and Pictures, is a picture book that pairs the stunning photography of National Geographic Fellow and photographer Joel Sartore with Alexander’s mix of poetry and prose, and it celebrates the beauty, diversity and fragility of the animal world. The book was coauthored by Mary Rand Hess and Deanna Nikaido.

KPMG has provided generous support for the event and distribution of books to educators in the DC Metro Area in celebration of its partnership with both First Book and National Geographic. Its efforts are a part of KPMG’s Family for Literacy Program, which combats illiteracy by providing new books to children in need.

“We are thrilled to host Kwame at our headquarters and partner with First Book in sharing this powerful message of conservation,” said Jennifer Emmett, vice president of content for National Geographic Kids. “The combination of Joel’s beautiful images of animals from around the world and Kwame’s unique, lyrical text has created something truly special. We are excited to share Animal Ark with First Book’s network of educators supporting children in need.”

The event is part of First Book’s Authors & Illustrators in Action program. In addition to their creative contributions, prominent children’s book creators have supported the organization in raising awareness and funds to promote literacy and education in their local communities and across the country, in classrooms, online and at other events. Since its founding, the organization has built a network of more than 300,000 educators — a number that represents 23 percent, or nearly one in four — of the estimated 1.3 million formal and informal educators working in the lives of children in need in the U.S.  
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About First Book

First Book is a nonprofit social enterprise founded in 1992 that has distributed more than 160 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada, which, with more than 300,000 members, is the largest and fastest growing network of educators exclusively serving kids in need. By making new, high-quality books and educational resources available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. Eligible educators, librarians, program leaders and others serving children in need can sign up at firstbook.org/register. For more information, please visit firstbook.org or follow the latest news on Facebook and Twitter.

About National Geographic Partners LLC

National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 129 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching over 730 million people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information, visit natgeotv.com or nationalgeographic.com, or find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.

About KPMG

KPMG is one of the world’s leading professional services firms, providing innovative business solutions and audit, tax, and advisory services to many of the world’s largest and most prestigious organizations. KPMG is the fastest-growing Big Four professional services firm in the United States and is widely recognized for being a great place to work and build a career. Its people share a sense of purpose in the work we do, and a strong commitment to community service, inclusion and diversity, and eradicating childhood illiteracy. Learn more at www.kpmg.com/us.
KPMG LLP is the independent U.S. member firm of KPMG International Cooperative (“KPMG International”). KPMG International’s independent member firms have 189,000 professionals, including more than 9,000 partners, in 152 countries.

Contact:
Melanie Boyer, First Book
This email address is being protected from spambots. You need JavaScript enabled to view it. 
(202) 639-0114

Caitlin Holbrook, National Geographic
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(202) 912-6714

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